A take on the blogging CEO PR stunt…

Waitrose head honcho Mark Price (no relation) wants to drop a couple of trouser sizes in three months and is using a blog called Not so chubby on the Waitrose website to record his experience – including his food diary and how many column inches he’s picking up for himself and the gastromarket. Comments from “Experts” and “Customers” is a little us and them. Food for thought.