We’ve all seen it.

The dreaded “Skip Intro”.

The picture of the boss on the homepage obscuring any useful content or functionality.

I was just discussing this with a friend and came up with a new name for an old problem “Bonus-centred design”

Here’s how it works:

• Take direct orders from the boss. Do not ask questions
• Do not clarify purpose
• Remember the boss knows what good design is – it must be interactive have things you can click to make other things move around
• Do not under any circumstances talk to potential users of the site
• You only need one person to test with. The boss
• Do tell the boss how many hits the site will get. Forget about task completion
• Do your best to get a video of the boss on the homepage welcoming people to this amazing online experience
• Reinforce the design with company branding at every opportunity. The more suited to busines cards and company stationery the better
• Make it all about the company and not about the people who use your products and services
• Do not worry about accessibility. It takes time and costs money. And anyway the software supplier assures their product will have an accessibility patch very soon

I’m sure there are more…